Sammi

‘CHERRY BABY’: TDS Book Club

sammijefcoate — Tue, 01 Sep 2026 08:37:09 +0000

Being upfront, I can’t deny I have mixed feelings about this book. There’s a lingering feeling I have where I really, really wanted to love it [not sure why I feel this way so deeply]…alas, I just didn’t. The main character, Cherry, at first lured me in – I enjoyed her detailed outfit descriptions, her […]

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LUCKY COLLECTION: TGF X SAMMI

sammijefcoate — Mon, 24 Aug 2026 09:36:54 +0000

The Lucky Collection has truly been one of the best projects I have worked on thus far this year. Creating the Hank & Dolly rings alongside a brand I adore (with the best people you can imagine) and shooting one of the biggest campaigns has all felt very ‘pinch me’. The planning for the shoot […]

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‘WRECK’: TDS Book Club

sammijefcoate — Mon, 17 Aug 2026 14:04:55 +0000

In early August I spent a few days in Cornwall with my family & close friends, and whilst there, finished up reading ‘Yesteryear’ faster than anticipated. This left me without a book for 2 whole days – which isn’t a position I am at all comfortable in. It lead me to seeking out a bookstore […]

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The Downward Spine: join my Book Club

sammijefcoate — Thu, 06 Aug 2026 12:47:31 +0000

Today I awoke after precisely 3 hours of feather-light sleep, to decide that today is the day: welcome to my Book Club, The Downward Spine (yes, it's an NIN Downward Spiral reference, yes, I am utterly music obsessed, too)

I had not as of late had many thoughts about the Book Club situ (it was one on my mind last year) so it's beyond me why it has happened today, but here we are - I'm leaning into it.

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TGF x Sammi THE LUCKY COLLECTION: Los Angeles

sammijefcoate — Mon, 22 Jun 2026 12:17:27 +0000

Proudly introducing my third collaboration with The Great Frog: The Lucky Collection. We’ve been working on two belt rings for the last few months. The Lucky Collection thus far features two vintage-inspired belt rings, with a nod to Western elements. ‘Dolly’ in 9ct Yellow Gold with sunburst-rainbow-gem details, and ‘Hank’ with mixed metal tooled-leather inspired […]

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72 hrs in NYC

sammijefcoate — Fri, 01 May 2026 14:51:20 +0000

The delight of landing in New York to a powerful 27 Degrees Celsius is a marvellous situation: I adore spending a few days in this city. There is a certain energy in NY that I really relish – although granted it is especially when the sun is shining (but not into those July-August burning-heat levels). […]

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outfits in Aus

sammijefcoate — Wed, 18 Mar 2026 11:39:32 +0000

It’s not every day you get the opportunity to travel to the other side of the world. Truly one of the most insane work situations I have ever found myself in, working with the Australian Visit Victoria Tourism board. Plans for this started in January around 5 weeks before we (my ever lovely agent Marnie […]

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TRIED+TESTED: CHANEL 25

sammijefcoate — Tue, 27 Jan 2026 15:58:26 +0000

Welcome back to my new blog series addition: ‘TRIED+TESTED’ – where I go into the depths of specific items I have fallen for, bought, – and recommend. This is a space reserved for items that are a SPEND [pls note the use of all caps] and today’s chat falls on the Chanel 25 bag [I […]

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in the snow

sammijefcoate — Wed, 07 Jan 2026 15:01:48 +0000

Here we are; HNY! I truly hope the first week of 2026 has treated you well. For the first time ever we headed out of England just after Christmas & spent NYE in a very snowy chalet in France with friends. It really was a beautiful short & sweet trip; filled with stunning views, crisp […]

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BEAUTY & SKINCARE: 2025 HOLY GRAILS

sammijefcoate — Thu, 11 Dec 2025 15:58:19 +0000

The nature of my career path means I have the privilege of trying a plethora of beauty products. As I attempt to glance back on my years of blog posts, I don’t believe I have ever posted a ‘beauty round-up’ of the year before – so there’s no time like the present. An important note […]

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