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With a combined following of over 3.8 million across social platforms, Sammi Jefcoate creates content with a focus on luxury fashion and individuality within styling.

With an aim of showing others to always dress for themselves and wear what they want; Sammi launched her blog in 2017 with simple outfit shots and snappy descriptions.

Sammi dedicated time to her Instagram in early 2018 to see where it could take her, posting daily and creating speedy outfit videos. This eventually led to joining TikTok in 2021 and creating her styling ‘let’s get dressed’ videos.

Sammi launched her own accessories brand, ĀRDĒO, in the summer of 2021.

Sammi has collaborated with NARS, YSL Beauty, Spotify, Maison Margiela, Christian Louboutin Beauty, Laura Mercier, Free People & FarFetch to name a few.

Instagram / TikTok / YouTube

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