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Diamonds Are A Girl’s Best Friend

Last weekend, I was invited to the Vashi Flagship Store in Covent Garden for an in-depth look at everything they do.

I was first introduced to the brand this summer, but this visit was a special event: not only was the entire Jefcoate crew with me for the experience, I also had a collaboration with the brand to shoot for Instagram [this post is not part of the ad; I just wanted to go into more detail – I love the brand & am so excited to be working with them]

As someone with a ridiculous love affair with jewellery, when you find a new gem…You want to tell people about it.

Vashi prides itself on custom. You can book an appointment with them in store – or visit online – and design a piece completely unique to your desires. Everything is made in house. You can even see the jewellers in action in the store, making it a fully immersive visit.

If you’re booking an appointment to discuss a custom piece/engagement etc, they make the event feel special, however not at all intimidating. Unlike so many luxury jewellers Vashi take that ‘I don’t belong here’ feeling out of the store experience for the customer. You feel so welcome.

In the Covent Garden store you’ll find the top floor has the opportunity to view their staple collections, as well as hero engagement pieces they offer. Downstairs is where they start the magical jewellery making process, as well as having beautiful individual rooms for the private appointments.

We had the opportunity to learn more about diamonds – and see them up close & personal – and we learnt more about the Vashi brand itself, all whilst starting my custom ring journey with a cocktail in hand.

Casey couldn’t have had a better time which I really didn’t see coming – it was definitely an afternoon to remember.


Head to my Instagram for a chance to win a £500 design appointment to create your own custom piece.

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